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About Us

Founded in 2014 after the success of Endless Rose, the Los Angeles based brand builds off its sister's label with easy, feminine aesthetic with classic silhouettes that invoke an understated elegance. Tempering frilly details with airy cotton and bold colors with relaxed, denim-ready silhouettes, every piece can be worn in a multitude of ways and places, offering style and ease in a versatile, timeless collection.